Flagship Store
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A Flagship Store is a brand’s signature shop, designed to represent its identity in an exceptional way. These stores are usually located in the most exclusive areas of key cities, surrounded by other high-end brands and flagship locations. More than simply selling products, their purpose is to offer a unique experience that demonstrates why the brand is a leader in its sector: exclusive services, personalised attention, and a distinctive atmosphere. Essentially, the design of a flagship store should convey the brand’s essence in every detail and create a memorable impression on the customer.
Look&Feel​
Concept
Sillage en Provence
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“Sillage” is a French word that translates into English as “trail” or “trace”. In the context of perfumery, sillage refers to the trail or scent left behind by a perfume as a person moves. It is the ability of a fragrance to fill a space with its aroma, allowing others to perceive it even after the person has passed by.
